Tower of the Hand

Game of Thrones' final season to air in April 2019

Nov 13, 2018, 1:40 PM ET
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At last, we know when the last season of Game of Thrones will air: April 2019. We don't yet know the exact date, though it would be fitting for the final season to begin in mid-April, just as the first season of Game of Thrones began nearly eight years ago.

In any case, we have about five months to prepare for the show's final six episodes. For their part, HBO has launched a new marketing campaign -- "For the Throne" -- to promote the show's return, starting with a few commemorative videos like the one below, a Twitter initiative, and a couple of local events, all described in the press release below.

Don't expect to see any new footage for a while, but it is fun to relive some of the show's most iconic moments.

Here's the official press release:


New York, N.Y., November 13, 2018 - Game of Thrones®, the hit HBO® series, is heading into its final, six-episode season in April 2019. In anticipation of the final season, HBO is launching #ForTheThrone, a multi-phased, global marketing campaign that will unfold over the months leading into the final season.

The Game of Thrones franchise has become a worldwide cultural phenomenon, with a massive global army of die-hard fans who go to great lengths to honor the show. At its onset, the #ForTheThrone campaign will showcase the extremes the show's characters have gone through in their quest for the Iron Throne, while encouraging fans to re-watch the series and potential new viewers to watch the series for the first time before the final season begins.

The campaign kicks off today on HBO's social platforms with a #ForTheThrone retrospective video, featuring the most iconic scenes from the series thus far. The video release will be followed by complementary character posters shared on Game of Thrones social media profiles, that highlight what major characters have done #ForTheThrone. Twitter has also designed a custom emoji to celebrate the final season. Fans can Tweet with #GameofThrones, #GoTS8, #GoT, #ForTheThrone, or #PorElTrono to unlock the emoji.

In addition to an event-level outdoor marketing presence in New York and Los Angeles, Game of Thrones is taking over Grand Central Station beginning on November 27, with over 150 variations of the #ForTheThrone creative and including a limited edition run of 250,000 metrocards.

#ForTheThrone | Game of Thrones (HBO)
Follow @GameofThrones on Facebook, Twitter, and Instagram and use #ForTheThrone to join the conversation. For more information visit

HBO® is one of the most respected and innovative entertainment brands in the world, serving iconic, award-winning programming to 142 million subscribers globally.A subsidiary of WarnerMedia, HBO is the world's most successful pay TV service with an extensive array of programming that includes some of the most notable titles to be on television including Game of Thrones®, Big Little Lies®, Westworld®, The Sopranos®, Sex and the City®, Band of Brothers®, and The Wire®. In the United States, HBO®and sister network Cinemax® are available across multiple platforms including HBO On Demand®, Cinemax On Demand®, HBO GO® and MAX GO®, as well as HBO NOW®. Internationally, HBO branded services, including television networks and the standalone streaming product HBO GO®, are available in more than 70 countries across Asia, Europe, Latin America and the Caribbean. HBO and Cinemax programming is also sold into more than 150 countries worldwide.

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Warning: Discussions are not subject to scope. That is, commenters can and often do discuss events from the most recent A Song of Ice and Fire book and/or Game of Thrones episode.

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